More on The 4K XAVC Recording Format:

Sony is introducing the new XAVC recording format that will be at the heart of its new 4K products. Sony’s XAVC technology provides a dedicated 4K format that will encourage the adoption of 4K beyond feature fi... Read More...

Sony F55 Camera The Details:

Details for the Sony F55 CineAlta 4K Camera: The Sony F55. Here is a camera engineered to reward its owners now and far into the future. The Sony 4K image sensor incorporates a revolutionary electronic global ... Read More...

Sony F5 Camera The Details:

Details for the Sony F5 CineAlta 4K Camera: For incredibly vivid HD, start with the 4K imager of the Sony F5. You’ll get superior, super-sampled pictures with noticeably higher contrast, rich color reproductio... Read More...

S-Log2 on The Sony TheNewF Camera:

S-Log2 will be available on that TheNewF camera from Sony coming on the 30th of October. There you go another piece of the puzzle scheduled ahead of the future, but really just now. First we tell you about a ne... Read More...

First Footage from the Sony FS700 Camera:

First footage from the Sony FS700 camera have emerged. Lots of slomo goodness is on display from the new Super 35mm camera model that is designed for high-speed shooting and is capable of capturing footage at u... Read More...

Sony HXR-NX30 Camera Promotional Video:

The Sony HXR-NX30 camera promotional video is worth watching just for the moon walking camera girl and the steadicam operators reaction. Almost. Sony likes showing off their Balanced Optical SteadyShot image st... Read More...