Panasonic Corporation will commence joint research with Digital Hollywood University in Tokyo toward the development of new forms of video expression that utilize 4K technology, and digital imaging equipment such as digital single lens mirrorless (DSLM) cameras compatible with 4K video.
This spring Panasonic will commence worldwide release of the LUMIX GH4(*1), the world’s first(*2) DSLM camera compatible with 4K.
The joint study to be conducted with Tomoyuki Sugiyama Office at the university’s Media Science Laboratory, which conducts research on cutting edge digital media content, will advance research into the full utilization of state-of-the-art-imaging equipment such as the LUMIX GH4. Panasonic will use feedback obtained through demonstration testing at fashion events, 4K short film production and high quality live streaming conducted by Digital Hollywood University for further product development.
Panasonic will use the results of this joint research to achieve new video expression technology optimized for the high resolution age, with highly detailed, realistic images that only 4K can deliver. In addition to creating new value for our customers, Panasonic aims to contribute to the establishment of a new photographic and film culture.
Digital Hollywood University
Location:3F/4F Ochanomizu Sola City Academia, 4-6 Surugadai, Kanda, Chiyoda-ku, Tokyo
Opened: April 1, 2005
Opened April 2005 as a university established by a school establishment corporation after obtaining approval from the Ministry of Education, Culture, Sports, Science and Technology (MEXT) of Japan. Digital Hollywood University is a four-year university for learning advanced IT skills, digital content and business English. The school will celebrate 10th anniversary in April 2015.
*1. Date of sale and price have not been decided.
In addition to providing photographic quality with rich texture, the “LUMIX G Series” maximizes the Live View Finder function and rapid high performance auto focus functions unique to DSLMs for achieving high quality video performance. The high-end GH Series cameras are used widely by professional cameramen for producing videos.
*2. For digital single lens mirrorless cameras, as of February 7, 2014, according to Panasonic survey
For more details please see Panasonic.