A quick search through Australia’s trademarks on IP Australia reveals some interesting applications from RED.
Now we just looked up trademarked words, not patents and found RED.COM, INC. has had 55 trademarks in Australia associated with it.
Another quick search on Trademarkia reveals around 226 trademarks in America.
The trademarks are at various stages of the process, including: Under Examination, Registered and Protected, Lapsed and Not Protected, plus ones that have been Withdrawn or Dead.
Could well be old news to some but it’s still interesting to look back at what might have been, and look forward to what might come from RED.
It’s not uncommon to protect your brand by blocking out words that you may or may not want to use as a product, so we are not suggesting RED are making a HYDROGEN camera. The fact is that they have it as a registered trademark in the section reserved for Class 9 goods:
“Apparatus for capturing digital images; image capture devices; cameras; digital image sensors for digital still and motion cameras; digital still and motion cameras; digital cinema camera systems and accessories, sold individually or as a unit, comprised of cameras, camera lenses, flash memory cards, electronic memories, hard drives for video recorders, video monitors and flat panel display screens, all for use in the creation, storage, delivery, manipulation, recording, playback or viewing of photographs and videos; displays for image viewing; video monitors and flat panel display screens.”
They may use it on one of their products down the track, or maybe not.
One trademark that has fallen to the side is RED DOG… Would have loved to have seen that on a RED product.
Don’t know why RED DOG would have been cool? Look up why Jim Jannard named his eyewear manufacturing business Oakley for the connection.
Filed as trademarks in 2014 from RED.COM, INC:
RED.COM, INC. Trademarks in Australia
1569770 Powered by REDRAY
1559437 RED ELEMENT
1418998 RED DRAGON
1371590 RED DIGITAL CINEMA
1320670 BALL IN SHUTTER IS LENS Device
1309220 REDCINE X
1309216 RED ROCKET
1306993 RED OS
1306924 RED LINE
1306923 RED DOG
1297245 MYSTERIUM MONSTRO
1296163 MYSTERIUM X
1264005 RED EPIC
1263584 RED DIGITAL CINEMA SHOT ON RED
1248723 RED BRICK
1237104 4K REDPLAY
1324198 RED DOG
1211107 RED ONE
1182446 SCARLET POCKET PRO
1163364 SCARLET 2K
1157746 RED DIGITAL CINEMA MYSTERIUM REDCODE RED ONE
1130392 RED DIGITAL CINEMA
1130389 RED DIGITAL CINEMA CAMERA COMPANY EST. 1999
1128898 RED DIGITAL CINEMA CAMERA COMPANY EST. 1999