Grass Valley has added the LDX Flex studio camera system as an entry-level offering to its LDX Series of upgradable system cameras. The affordable LDX Flex delivers the same high-quality images and performance—and supports the use of the same accessories—as other cameras in the LDX Series for a single production format, but can be upgraded through the entire LDX range: LDX Première, LDX Elite, and LDX WorldCam as required.

Grass Valley LDX Flex

Designed as a cost effective acquisition camera, perfect for news/talk, corporate, educational, studio, and small mobile truck environments the LDX Flex provides a wide range of gamma and knee adjustments, a powerful secondary color corrector for two independent colors at the same time, and the choice of fiber or triax camera transmission using all the different versions of the 3G base stations, including the new XCU (eXchangeable Control Unit) WorldCam base station.

“By offering a single format entry point, with the same excellent picture quality as the whole range, our customers can buy what they need when they need it, confident that as their business grows, so can their cameras” said Graham Sharp, SVP and Chief Marketing Officer for Grass Valley. “It is part of our strategy to innovate in business engagement as well as technology — making cameras software upgradable, provides lots of future flexibility in the product for both us and our customers”

The LDX Series makes buying a camera system simple. Customers select the level of acquisition format they require today, confident that as their production needs change, they can upgrade as required:

The LDX Series support the following formats:

LDX Flex: 1080i50, or 1080i59.94 or 720p50 or 720p59.94
LDX Première: 1080i50/59.94 & 720p50/59.94
LDX Elite: 1080PsF25/29.97, 1080i50/59.94 & 720p50/59.94
LDX WorldCam: 1080p50/59.94, 1080PsF25/29.97, 1080i50/59.94 & 720p50/59.94

A simple upgrade advances every LDX Series camera to the next camera in the range.

Grass Valley will be exhibiting at the National Association of Broadcasters (NAB) show in Las Vegas from April 8-11, 2013, in the South Hall lower level, booth SL206. Please see Grass Valley for more details about their LDX and Flex studio cameras.

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