OmniVision Technologies and Gionee Communication Equipment a top-tier smartphone manufacturer in China, have announced that they jointly developed a next-generation 16-megapixel camera for Gionee’s flagship smartphone.

Elife E7

Using OmniVision’s OV16825 CameraChip sensor, the ELIFE E7 smartphone camera can capture 16-megapixel burst photography and ultra high-definition (HD) video. This level of camera performance puts the ELIFE E7 at the leading edge of high-performance camera-centric smartphones.

“By using our OV16825 CameraChip sensor, Gionee has produced a smartphone that delivers striking imaging results,” said Raymond Wu, president of OmniVision. “OmniVision continuously strives to work with technology partners like Gionee that share our passion for innovation and exceeding consumer expectations. We’re delighted to see the OV16825 built into a cutting-edge smartphone like the ELIFE E7.”

Elife E7 Product Video

Elife E7 Camera Functions

Elife E7 Short Movie

“The ELIFE E7 smartphone achieves its high level of performance by using the industry’s most innovative component technology,” said Lu Weibing, CEO of Gionee. “This smartphone reflects Gionee’s deep understanding of customer needs, as well as its close ties with world-class technology leaders like OmniVision. Gionee is constantly looking for new ways to drive innovation through collaboration.”

The 1/2.3-inch OV16825 is capable of operating in full-resolution 16-megapixel video at 30 frames-per-second (FPS), 4K2K (3840 x 2160) video at 60 FPS, and 1080p HD video at 60 FPS with extra pixels for electronic image stabilization (EIS).

Elife E7 4K2K Sensor

Additionally, the sensor features an on-chip scaler, and supports 16-megapixel high-speed photography, allowing users to capture multiple high-resolution frames in rapid succession. The sensor’s 1.34-micron OmniBSI-2 pixel delivers exceptional low-light performance.

See more about the ELIFE E7 camera at Gionee.

The OV16825 is currently in volume production; see more at Omnivision.

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