Panasonic have given their VariCam logo a facelift.
So what is new?
Well apart from the font, the left of the V on the logo remains almost the same as an homage to the past and the right drops the feather / film sprocket and frame rate nod, to what Panasonic say are their two key concepts for the new VariCam line: Revolution and Emotion.
The right side is designed to represent the merging of film and digital. The blocks represent digital bits, as well as a film strip. It is also stylised to express that the VariCam will provide emotional, film-like pictures. Kunihiko Miyagi
Director of Panasonic Professional Imaging.
Old VariCam Logo:
New VariCam Logo:
NAB will reveal a hell of a lot more about the new VariCam cameras from Panasonic.