Gear and camera promo videos can be lame, cheesy, classy or have a WOW factor… This Panasonic video has one of the weakest voice overs ever, so that puts it in the cheesy catagory.

AJ-PX270 Ultra Handheld Camera Recorder

A short introduction of the features of Panasonic’s upcoming AJ-PX270 camera recorder.
It is the first handheld camera to feature the AVC-Ultra codec family and support microP2 cards, and also boasts a wide range of new features and design points that make it a revolutionary new product.
The AJ-PX270 is scheduled for release in early 2014.

The AJ-PX270 covers both low-bit rate and high-bit rate recording thanks to its inherent support for the AVC-ULTRA codec family. In addition to the established AVC-Intra100, the camera has AVC-LongG, which is designed for applications where file size is critical and enables long recording times. With the AVC-LongG codec, it becomes possible to record four times longer than with AVC-Intra100 on the same memory space thanks to the smaller file size. AVC-LongG enables long 1920×1080 10bit 4:2:2 broadcast quality recording, which is supported by the camera’s newly developed high-sensitivity and low-noise 1/3 type 3MOS sensors. Furthermore, the handheld optionally supports AVC-Intra200 that enables master level recording.

The handheld’s two built-in microP2 card slots offer ultimate low cost operation. Panasonic microP2 card technology features the same reliability of P2 cards and can be used without an adapter in the AJ-PX270. Simultaneous recording to the two memory cards is also possible for backup purposes. The PX270’s newly designed built-in compact 22x zoom lens covers a broad range of shooting angles from 28mm wide to 616mm tele. The lens’ three rings (Cam-type zoom, Focus, Iris) offer the comfortable manual control experienced with exchangeable lenses, but without the need for actual lens changes.

The camera recorder features a Wireless LAN function via an optional Wireless LAN dongle and supports the existing Panasonic live uplink solutions. Dongle support for wireless workflow over a mobile 3G/4G/LTE network is also scheduled for the near future. Thanks to these wireless features, users of the AJ-PX270 can easily uplink low-bit rate proxy data and full quality broadcast content. The handheld camera’s network function makes the production workflow more efficient and accelerates the broadcasting workflow from shooting to on-air.

Please see Panasonic for more information about their AJ-PX270 P2 camcorder.

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