Canon run a red line through their L Series lenses, plus a printer and a projector in this promotional video showcasing Canon image quality.

Interesting that the red ring becomes the red line for this promo… Almost as if a Sony PR person was employed to handle the overseeing of the concept.

The Canon Red Line represents the Ultimate in Image Quality. Whether it’s EOS Cameras, Cinema EOS Cameras, EF & EF-S Lenses, Cinema Lenses, Projectors, Printers and more, experience the ultimate image quality.

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