The Crested Butte Mountain Resort signed a partnership agreement with Sony Action Cam to launch a loaner program in the base area giving guests the opportunity to experience the Action Cam firsthand, which started Thursday, Dec 11. Action Cam will help to kick off the season at the Dec. 13 CB Santa Ski Crawl event, capturing the event through the Action Cam lense and sharing Santa’s POV with the world.

Crested Butte Mountain Resort Sony Action Cam

“We are thrilled to partner with Crested Butte and put the Action Cam into the hands of their guests this season,” said Patrick Huang Director of the Action Cam business at Sony Electronics. “Sony Action Cam allows everyone to share their adventures and tell stories in a new way. We can’t wait to see the footage from the slopes.”

Throughout the winter season, Sony Action Cam will have a tent set up in the resort base area outside the rental & demo shop, with a team who will introduce consumers to the Action Cam and provide free loans for use on the ski slopes and throughout the resort. Each camera is installed with a 5-minute SD card. When the guest returns the camera, the onsite crew will upload the footage and email it to each user, so they can share their Crested Butte experience with their friends, family and the world through Action Cam’s and CBMR’s social media platforms.

“This is a great opportunity for guests to capture their experience while here at the resort with a high-end, user-friendly camera,” explains Scott Clarkson, vice president of marketing and sales. “Being in Crested Butte is all about making memories and now our partnership with Sony’s Action Cam helps our guests capture and relive them. The brand alignment is perfect for us and we look forward to working with Sony on this project for the next year to come.”

For more: Sony and Crested Butte Resort.

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