Set your face to stunned, and your attention from WTF back to WTF.

Here is a stupendous press release sans pictures to salivate, and titillate.

20M pixel 1.0-type Exmor R CMOS Sensor
But wait here is a pic of the camera we found on Sony’s Facebook page.

I just can’t imagine what department head would sign off on this steaming pile.

Sony announced that a new addition to its XDCAM Series of handheld solid-state memory Camcorders is in development, and is set to be made available this year.

The new model has today been publically previewed for the first time, with delegates able to see the camera at Broadcast Asia, taking place in Marina Bay Sands, Singapore. The new XDCAM camcorder features a 20M pixel 1.0-type Exmor R CMOS Sensor and the capability to record in XAVC Long GOP, enabling 422 10-bit sampling for high-definition recording with rich tonal expression.

The camcorder will be designed to support broadcasters and AV professionals as they modernise their workflows with a focus on increased data transfer speeds. Upon its release the new camcorder is set to become Sony’s most compact XAVC-capable XDCAM camera to date, well suited to field operations for a broad range of professional applications.

“Following the recent announcements of the PXW-X180 and the PXW-X160 camcorders, we’re excited to see the momentum which exists across the industry in adopting the XAVC recording format,” said Robbie Fleming, Product Marketing Manager, at Sony Professional Solutions Europe. “This new compact addition to the XDCAM line-up will bring the benefits of XAVC to an even broader audience, whether it’s in education, videography or news and broadcast production.”

Maybe next year or two Sony will discover social media as a way to get the message out, but three cheers anyway Sony, for in a visual medium selling cameras designed to capture our imaginations… Well I too will leave it blank.

You can fill in the ______________’s if you want too.

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