At NAB 2015 it felt like Atomos had their pants pulled down by Grant Petty with the announcement of the Blackmagic Video Assist, as payback for their legal slouch a fews ago.
Atomos hit back by not launching any new product, but by showing you they are prepared to go to war on price with Blackmagic Design.
A new variant of the Atomos Shogun called Shogun ‘Bare Bones’ will soon be available at an even cheaper price point of $1695.
The current Shogun model (MSRP $1995) includes not only the main Shogun unit but also over $500 of accessories to get users started right away (HPRC hard case, AC adapter, SSD media cases, D- Tap adapter, 5200mAh battery, battery charger, XLR breakout cable and SSD docking station). Customers and channel alike have requested a unit only with AC adaptor version, in order to utilise legacy equipment they already own from Atomos and camera products as well as making a second Shogun unit more affordable. In an effort to meet this request and drive 4K adoption even faster, Atomos have announced a ‘Bare Bones’ version of the Shogun that removes all accessories except an SSD media case and AC power supply, we have also included a high quality soft carry case for protection, all for the low price of $1695. The complete suite of accessories will also be available for $395.
“Shogun Bare Bones is all about accelerating the move to 4K at breakneck speed in combination with the amazing Japanese 4K high quality affordable cameras, allowing customers to utilise legacy Atomos accessories they already own.” said Jeromy Young CEO of Atomos. “We still expect the full Battle Ready Shogun loaded with accessories to be popular but now users can decide what makes sense for their first and second 4K camera rig.”
“We liked the idea so much we decided to extend it to the entire Monitor/Recorder range. Ninja 2 at $395 is a steal, it is our original flagship product and our most successful, Ninja Blade and Samurai blade have the 5” SuperAtom IPS 325PPI monitor, calibration, WFM, Apple ProRes and Avid DNxHD and are bare bones for $795.
Atomos expect Atomos Shogun Bare Bones to be available from resellers in May 2015.
The accessories and HPRC case will be available separately for $395 for Shogun and $195 for Ninja Blade and Samurai Blade.
For more: Atomos.