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Sony Says 4K for 2K, 4K for 4K, and 4K For All at NAB 2014:

Sony’s NAB schedule roadmap says 4K for 2K. 4K for 4K. and 4K for all at NAB 2014… Well in that same roadmap they also say Beyond Definition: 4K for 2K. 4K for 4K. 4K and beyond. So they are not leaving out the unborn in their 4K roadmap.

Beyond Definition 4K for 2K 4K for 4K 4K and beyond

Here is the Sony NAB 2014 Schedule:

PRESENTATIONS on Stage 1

Live production for anyone, anywhere

Now everyone from schools and government agencies to corporations and houses of worship can enjoy sophisticated live production and web streaming. Sony’s Anycast Touch live content producer and BRC PTZ Series cameras make it easier than ever.
Scheduled at 11:30, 1:30 and 3:30 PDT Monday, Tuesday and Wednesday during the show.

XDCAM cameras and the new wireless workflow

After 280,000 units sold, Sony’s XDCAM family is just getting started. See how new codes, new wireless microphone integration, wireless cloud transfer and wireless tablet remote control are revolutionizing news and field production.
Scheduled at 11:00, 1:00 and 3:00 PDT Monday, Tuesday and Wednesday during the show.

Vision Presenter: Changing the game in presentations

Hear how you can easily manage and display live video, PC files and web content in a variety of layouts for smarter presentations and interactive discussions using 4K display/projector screens or double-sized HD screens with blending projection.
Scheduled at 12:00 and 2:00 PDT Monday, Tuesday and Wednesday during the show.

PRESENTATIONS on Stage 2

4K for 2K. 4K for 4K. 4K and beyond.

Even if HD is your sole focus, Sony 4K cameras deliver amazing advantages for your productions today. Discover the possibilities for image magnification, super slow motion, image stabilization, Center Scan mode, shoulder-mount ENG, plus a complete Sony 4K live production system.
Scheduled at 10:00, 2:00 and 3:30 PDT Monday, Tuesday and Wednesday during the show.

Announcing Vegas Pro 13!

Stop by and get a sneak peak of the new features in Vegas Pro 13. This presentation will highlight the new editing, collaboration, and archive tools and show examples of how these and other new features will increase your productivity.
Scheduled at 9:30 and 2:30 PDT Monday, Tuesday and Wednesday during the show.

Audio Master Suite Delivers Sonic Empowerment

Learn how to solve the toughest audio problems with Sound Forge Pro and SpectraLayers Pro, now wired for seamless interoperability between applications. Don’t delete that problem audio track before you see this presentation!
Scheduled at 10:30 and 4:30 PDT Monday, Tuesday and Wednesday during the show.

Blu-ray Disc Evolution

The Blu-ray Disc format continues to evolve and expand into new areas. In this presentation you will learn how the Blu-ray format is expanding into new areas, delivering more high-end content than ever and still providing you the best possible way to deliver your hi-def video and audio content.
Scheduled at 12:30 PDT on Monday and Tuesday during the show.

Sound design with Sound Forge and Vegas Pro

Join Ric Viers, author of The Sound Effect Bible, as he demonstrates how he uses Vegas® Pro and Sound Forge to create his award-winning sound effects for TV and Hollywood movies.
Scheduled at 12:30 PDT on Wednesday, April 9, 2014.

Vegas Pro and FXHome HitFilm Ultimate

Join Tom McLoughlin from HitFilm to hear how the combination of Vegas Pro and FXHome HitFilm Ultimate give you the best of both worlds – precise editing and powerful visual effects creation. Come and see how the programs work seamlessly together to take your project to the next level.
Scheduled at 1:00 PDT on Monday, Tuesday and Wednesday during the show.

Win the Loudness Wars with New Metering Options in Sound Forge Pro and Vegas Pro

Learn how the new meters in Sound Forge Pro and Vegas Pro can maximize your audio’s dynamic range potential while keeping you completely in compliance with the EBU R128/CALM Act.
Scheduled at 4:00 PDT on Monday, Tuesday and Wednesday during the show.

The F5 and F55: A Case for Run and Gun

As well as being excellent cameras for Digital Cinematography, the F5 and F55 can be used in other roles including documentary and run and gun applications. Find out more, from special guest Alister Chapman, about just how well these cameras work, the benefits they offer, and how to get the very best from them in challenging situations.
Scheduled at 11:00 PDT on Monday, Tuesday and Wednesday during the show.

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