White Balance & Kelvin Colour Temperature Explained

Greg from LensProToGo gives an explanation of just what white balance is as well as Kelvin Colour temperature. Now if he just went on and explained Foot Candle to LUX... Taking control of your white bala...

SmallHD 702 Bright and 702 Lite Explained

The SmallHD 700 Series has been expanded... the daylight viewable 702 Bright is now joined by the 701 and 702 Lite on-camera monitors. Here are a series of videos explaining the features you can expect to fi...

Sony and ZEISS Partnership Explained

Here are a couple of paragraphs taken from a Zeiss article that explains the Sony / Zeiss partnership arrangement regarding lenses. Sony and ZEISS have had a very successful partnership for nearly 20 yea...

Sony Explains XAVC Advanced Video Coding Technology:

Hugo Gaggioni, CTO of Sony Professional Solutions of America talks about the technical information covering the attributes and benefits of the new XAVC video compression format established by the Sony Professio...