TheNewF announced TheNew$ AKA Sony Electronics has announced their suggested list pricing for the PMW-F55 and PMW-F5 cameras and related 4K accessories.

The suggested U.S. list pricing for the new products:

PMW-F5 CineAlta 4K Camera $19,400
PMW-F55 CineAlta 4K Camera $34,900
AXR-R5 RAW Recorder $6,300
AXS-512S24 512Gb Memory Card $2,100
AXS-CR1 card reader $660.00
DVF -EL100 OLED Viewfinder $5,800
DVF-F350 3.5” LCD Viewfinder $3,800
DVF-L700 LCD viewfinder $5,000
SCL-PK6/F PL mount six lens package $24,600
SCL-PK3/F PL mount three lens package $13,600

planned to be available in February.

Sony announced they intend to introduce a new hashtag called #TheNewM for the arrival of the PVM-X300 30-inch 4K professional monitor in February of 2013, with list pricing to be announced. Yes the hashtag is fake but you did read right: Sony made an announcement about a prerelease for an intention…. #TheNewSDSGFBNKJNNJNKJ

“The F55 and F5 join Sony’s family of large-sensor cameras that complement each other and deliver powerful, new capabilities to professionals working at every level of production,” said Rob Willox, Director of Marketing for large-image sensor cameras at Sony Electronics. “These cameras give production professionals the most compressive toolkit available from one manufacturer. The large sensor line-up now spans from the FS100 and FS700 and F3, to the new F5 and F55 to the flagship F65, and gives content creators incredible flexibility and creative options for acquisition in HD, 2K, 4K and beyond. The total line-up, with our new accessories, further underscores Sony’s commitment to supporting every aspect of the highest-quality workflows.”

What’s so F’ing special about TheNewF:

Both cameras are equipped (with different) 4K Super35mm CMOS sensors. These state-of-the-art sensors capture 14-stops of exposure latitude with high resolution and fine tonal gradations
The F55 can capture 4K and QFHD XAVC internally on SxS Pro+cards up to 60p. When using the optional AXS-R5, the F55 can record up to 60fps in 16Bit linear RAW.
The PMW-F5 & PMW-F55 camcorders can internally record high frame rate HD and 2K XAVC at up to 120fps (F5) or 180fps (F55). When recording 16-bit 2K RAW to the optional AXS‑R5, frame rates up to 120fps (F5) or 240fps (F55) are possible.
The F55 can output 4K HDMI, SDI using both the SDI(Main) and SDI(Sub) when in the 4K recording mode and can monitor 4K up to 30p.
The PMW-F5 & F55 both employ HDMI V1.4a for monitoring. Using the HDMI 1.4a, the F5 can output 2K and HD up to 60p. The F55 can additionally output 4K on HDMI up to 30p.

So drink up get drunk and buy a camera…. Oh and for more information on all CineAlta and the F5/F55 cameras, please visit Sony.

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