ZEISS hire a Sony PR boffin recently? Because Sony normally are the ones to squeeze two runs out of a campaign or product launch concept. “Moments” for Zeiss Meditec complete with black and white blah blah blah was played out way back in 2011.

ZEISS Moments

Alright fast forward to present day and “Moments” is black and white and… Wait a black cat went past us, and then another that looked just like it…

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