It was expected that RED’s one and only JJ would speak out about that Sony patent court case, and boy did he deliver. Nothing to do here but take it all in. And please join the conversation over at REDuser.
We have taken a bit of flak for filing a lawsuit against Sony Electronics.
#1. Sony stepped up and finally supported 4K from cameras to displays. That is helping to cement 4K as the real cinema standard. Good. We actually have a Sony 4K 84″ display and Sony 4K projector at RSH for reference.
#2. We are heavily invested in concepts, inventions, designs, development and manufacturing of RED cameras, REDRAY and the RED Projector. Each is unique and has motivated the industry to get better, for the benefit of all. We don’t mind others joining the 4K revolution… quite the contrary, we embrace it. What we don’t accept is others just borrowing our technology, intentionally or unintentionally. We admire invention and happily pay for and license great technology from other companies when it is useful to our program.
#3. We have created many jobs in the US leveraging our vision and technology and we will aggressively protect our employees. Every single job matters. It is a magic trick to build a camera in the US, especially at the highest level. This cannot be done if others are allowed to just take what we have done and use our work as their own.
#4. Our customers have invested in our technology. They need to be protected and their investment needs to be protected. We have an obligation to our customers so they will not have their investment diluted by a proliferation of the proprietary technology they invested in.
We don’t mean to be heavy handed. We saw 4K as the future standard in 2005. We have endured comments that “RED was a scam”. “1080P was good enough.” “What does a sunglass guy know about cameras?”… as well as others I would never publish.
Patents are here for a reason. They protect IP. Receiving a patent now means that you have an obligation to protect it… or they have absolutely no value whatsoever.
We are anxious to resolve this and have everyone move along. But in the end… our ideas, employees and customers matter. We will tenaciously protect all of them.
If ideas are King… what do you do if they are taken? Roll over and pretend that everything is OK? Sorry. I don’t do that. Especially when people’s jobs are at stake. I fight.
If someone breaks into your house and steals all your possessions… you call the police. When someone takes your ideas, inventions and designs, you call your attorneys. That is life.
This is a REDCODE RAW issue… one that many have acknowledged for years as a core invention of RED and incredibly important to what we all are doing.
REDCODE RAW is not “rounded corners”. It is fundamental to recording high resolution images on camera to small media. It is brilliant. And it is no surprise that others have finally figured out (several years later) that the only way to get where they need to go is through this path. Hindsight is spectacularly clear.
Words and logo belong to JJ and RED.