RED has Shot on RED YouTube Channel and now Sony has the cats shot on 4K YouTube Channel. Well they have more than felines, such as moustaches, but you get the idea.

Anyway shoot it on Sony at 4K and hey presto, get it featured on the Sony 4K Channel.

What’s 4K? Why should I watch things in 4K? Why should I shoot in 4K? What is life? Calm down! Stay away from sharp things. Unless those things are the dazzling sharpness of 4K imagery!

Brett Erlich takes you through the basics in this video from the Digital Motion Picture Center on the Sony Lot in beautiful downtown Culver City.

Join the Sony 4K Community! Ask us questions. Watch our playlists. LIVE A LITTLE!

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