Let’s make a camera promo and let’s not have some boring monotone head of some department that no one cares about like we always see. Instead let’s bolt on sleek exciting angles, movement flash lighting, even fire and ice, throw in some black and whites of Lens Slingers, and then edit the bejeebers out of it. Well that seems to have been the approach ARRI had when doing this Teaser for Camerimage 2011. Yes Cameras can be sexy and who knew a sensor could look that good.
See ARRI for more information.