RED have purchased camera gear manufacturer Element Technica and the new acquisition will be called RED ELEMENT. Read what Jarred Land had to say:


RED is proud to announce the acquisition of Element Technica.

This news probably isn’t much of a surprise to some of you…. ET and RED have been working closely together since the very beginning.

We are incredibly excited to have Hector and Pizzo and the rest of the Element Technica team come over and continue doing what they do best.

Going Forward, Element Technica will be also known as RED ELEMENT. Jarred Land

For more information please contact RED and RED ELEMENT.

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