From Amsterdam Ad Blog

The making of IKEA's The Joy of Storage

In this advert Ikea focued on the joy that comes from giving the things you love a proper home. Ikea’s story follows a flock of much-loved T-Shirts as they go on an epic journey to find their home.

After travelling across seas and mountains, they eventually come to rest in a beautiful IKEA PAX wardrobe.

The advert was shot by Dougal Wilson at Blink Productions.

The making of IKEA's ‘The Joy of Storage’ from Amsterdam Ad Blog on Vimeo.

Behind the scenes of 'The Joy of Storage' for IKEA by MPC London. Commercial was created by Mother.

The Joy Of Storage / IKEA The Wonderful Everyday / TV Advert Full

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