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ZEISS Rehash “Moments” Campaign Crowing About Being Pioneers in Optics For More Than 165 Years

ZEISS hire a Sony PR boffin recently? Because Sony normally are the ones to squeeze two runs out of a campaign or product launch concept. “Moments” for Zeiss Meditec complete with black and white blah blah blah was played out way back in 2011.

ZEISS Moments

Alright fast forward to present day and “Moments” is black and white and… Wait a black cat went past us, and then another that looked just like it…

Learn about the entire spectrum of ZEISS and its expertise. The short video tells a story of passion, recognition, precision, progress, responsibility, trust, inspiration and fascination — these are characteristics with which the high quality products of ZEISS are associated.

ZEISS is an international leader in the fields of optics and optoelectronics. We develop and produce solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums.

To learn more about the areas of expertise in which ZEISS excels, visit www.zeiss.com.

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