John E Fry likes 4K and plugs why you should shoot with the camera recording at 4K too.
4K is the video buzzword, but is it actually useful when no-one can watch it? Cameraman John E Fry takes us through his top reasons for using UHD and 4K to film for his & our FRYFILM clients.
Cameras used: Sony PXW-FS7, FS700 & a6300 with Sigma Art lenses
Sony FS7 pictured http://www.fryfilm.com