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G Master α lens Sony Brand Concept

Sony say lens standards are changing…

Advances in camera performance and soaring creative ideals demand a new approach to lens technology.
Lenses must evolve to remain ahead of the curve.
With a clear vision of cameras of the future, Sony now redefines the lens. High resolution and appealing bokeh together at last, from the leader in imaging innovation.

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About Sony:
At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can, creating unique new cultures and experiences. Everything we do is to move you emotionally. Be moved.

Connect with Sony’s digital imaging Online.
Visit the Sony’s Digital Imaging WEBSITE: http://www.sony.net/Products/di/en-us/

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